How can you boost sales and customer engagement with experiential marketing?
Updated: Jun 28, 2022
Experiential marketing creates shared experiences between your brand and customers, strengthens relationships and produces advocates for your brand.
Versatile for both online and offline settings, we tailor the mechanics and tweak the messaging to meet the specific needs of your business and target audience.
Some tricks that are working include bringing enjoyable experiences that are intriguing and relevant for your target audience. More importantly, a strong narrative must be clear and connect them with your business.
How have we been building and strengthening relationships with experiential marketing?
Recently, our client from the travel industry needed to innovate their customer loyalty programme when global travel came to a halt due to the pandemic. They wanted to continue engaging their customers through non-travel redemption experiences. With our strong network of chefs, F&B, and wellness partners, we developed a series of activations that brought exclusive dining, tasting, and wellness offers to their loyal customers who appreciate the luxurious respite of these unique experiences. The campaign was so successful that the response rate soared over the six campaigns including some that saw full redemption.
On another occasion, one of our insurance clients wanted to host a virtual event to discuss family legacy planning but didn’t want it to be just another webinar. We came up with the concept of a wine tasting featuring fine wines from some of the world’s top and storied, family-owned vineyards, each representing the legacy of a family going back centuries. Through this experience, we helped our client tightened their messaging to achieve an excellent ROI of 14 folds for every marketing dollar spent.
There are many ways to optimise experiential marketing in a more engaging, meaningful and quantifiable manner. We hope that with our case studies, we have inspired you to strengthen your customer engagement.
Looking for an agency that can help you create and execute a successful experiential marketing campaign? We are here to help. Contact us today for more information.