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Case Study:
Exclusive Experiences - Tasting Vouchers

The Issue 

Global travel came to a halt in 2020. The client, in the travel industry, must innovate their customer loyalty programme to continue to engage their loyal customers such as through non-travel redemption opportunities. 

The Challenge

Curating exciting and unique F&B experiences that the well-heeled customers would appreciate for loyalty point redemption. 

The Approach

With our strong network of chefs, F&B and wellness partners in Singapore, we have created exclusive dining, tasting and wellness experiences to delight and attract customer loyalty engagement by offering culinary and wellness treats to their loyal customers.

The Results

200% Redemption for the first Sake Tasting

100% Redemption with over 300 guests for the first Celebrity Chef Dinner Series

 

 

Client Testimonial

“We have worked with MPC Events for over 6 programmes. They have been highly dependable and resourceful in sourcing for varied experiences to offer our loyal customers. With their strong connections and being always on the pulse for the latest trends in the lifestyle industry, they have helped to curate exclusive experiences, resulting in our customers having more options and ways to utilise their loyalty points, besides for travel services, resulting in overall higher customer engagement.”

 
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Case Study: 
Sales Enablement for a taste & nutrition company

The Client

A leading taste and nutrition company to launch new products and recipes across APMEA region 

 

The Problem

The pandemic has prevented all overseas customer visits, the client has to find new ways to engage their customers to demonstrate new products and drive sales.  

The Challenge

With customers in over 28 cities, we had to find a way to engage everyone, and keep them excited throughout the tasting experience. 

The Approach

Sales enablement through tasting kits and virtual tasting sessions. Every attendee receives a tasting kit that is brought to life via virtual tasting sessions led by experts from the client's team and partners. 

 

The Result

Over 24 tasting sessions, with over 1,000 customers attending across APMEA. 

Over 90% of the attendees remained engaged for full duration of the tastings.

 

Client Testimonial

"It's been a joy to work with MPC Events. Innovative, creative and more importantly we count on them for their eye for detail to execute our virtual tastings and events across APMEA. I would be pleased to recommend them to anyone who is looking for more than a standard experience."

Chef Listings
 
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Case Study:
Hybrid Event for AIA Prestige

The Client

AIA Prestige Club, for the top financial advisors who serve the high net worth clients

The Problem

To reach a wider audience beyond the guest capacity allowed at the onsite event, client must also stream the event live to other audience via an online webinar platform. 

The Challenge

Balance the onsite and online content to ensure both audience are equally engaged and everything to run smoothly. 

The Approach

Event team, with the help of animation design and show director, ensure there are ample interactive elements and apps to encourage participation from the audience. 

The Result

On top of the maximum turnout of 50 guests allowed onsite, the online webinar attracted more than 200 advisors. Over 95% of the attendees remained engaged for full duration of the webinar.

Client Testimonial

“We have worked with MPC Events for many agent and client engagement campaigns, both online and offline. The team is both creative and collaborative, always bringing out the best experiences for our engagement activities. Our clients have been connecting deeply with our brand through both the webinar and lifestyle elements that MPC brings to the table.”

Fanny Lim, Principal, High Net Worth, Tied Distribution, AIA Singapore